Our goal at Balance Impact is to make responsible investing easier.   We do this in three key ways:

  • Consulting – we provide consulting services to not-for-profits, foundations, super funds and other institutional investors interested in responsible investing.
  • Ethical Investments – We provide a database of Global Ethical Exchange-Traded Funds to help people invest in the good things they care about.
  • Investing tips – our investing blog provides tips on how to start an investment portfolio and how to invest responsibly.

Founded in 2016 by Emily Hollingum, Balance Impact has the advisory support of some of Australia’s leading investment managers, customer experience experts and sustainability champions.

Emily Hollingum, CEO

Emily is the founder and CEO of Balance Impact.  She is an experienced investment manager with a 20 year career in financial markets, specialising in responsible investing. She has worked as an investment manager in New York, London and Sydney for Merrill Lynch, The Royal Bank of Scotland and Westpac Bank.

Emily is also the co-founder of Super-Rewards, an online shopping platform with a social mission of closing the gender super gap.

Prior to establishing Balance Impact, she worked in New York as an investment consultant to a boutique responsible investment manager (Imprint Capital), since acquired by Goldman Sachs.

She is a CFA charterholder and holds a Bachelor of Laws (First Class Honours), Bachelor of Business (First Class) and a Diploma in Financial Planning.

Jennifer Wilson

Jennifer has over 25 years experience in interactive consumer applications, focusing on story and play to engage and grow audiences. She is passionate about seamless engagement across multiple platforms coupled with excellence in consumer experience. Jennifer is the Director of The Project Factory, a specialist producer of creative multiplatform and transmedia projects across web, mobile, social media, games and virtual worlds. She is also a teacher at the Australian Film Television and Radio School (AFTRS); mentor on Power to the Pixel, Banff Media Emerging Leader and StoryLabs/Screen Australia clinic. Speaker at MIPCOM, Australian International Documentary Conference (AIDC), Sheffield DocFest, Children’s Media Conference, FIPA, Transmedia Munich and Cannes Lions Festival of Creativity.

Anna Minns

​Anna is passionate about the environment and has a keen interest in impact investing.  As the former General Manager of Terracycle, she was responsible for bringing the waste recycling company to Australasia, after working in TerraCycle’s New Jersey headquarters—launching in New Zealand in 2013, and in Australia on Clean Up Australia Day 2014. Prior to her role with TerraCycle she ran her blog, The Daily Lime, a crowd-funded site offering daily tips on how to live a greener lifestyle. The blog saw Anna nominated as one of Australia’s ‘Most Clickable Women’. She was also involved in the creation of GetUp! and a Consultant to the Think Tank at the McKell Institute in NSW.

Loredana Fyffe

Loredana is the Corporate Partnership Manager for UNHCR in Australia.  She is an experienced Communications Lead with a demonstrated history of working in the philanthropy industry. Prior to her role at UNHCR, she worked at the Sydney Community Foundation (SCF), focusing on building public awareness of Sydney Community Foundation and its philantwhropic advisory services.  Her role involved work on the Sydney Women’s Fund where she liased with a talented and passionate group of local female leaders to fundraise, event design and promote programs with community organisations to aid Sydney’s women and girls in need to get access to life-changing opportunities.


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Balance Impact 1 Bligh Street Sydney, NSW, 2000 info@balanceimpact.com 02 8226 8596 Balance Impact (ABN 54 608 605 296) is the trading name of Touchstone Capital Pty Ltd, a Corporate Authorised Representative (No.xxxxxx) of SIRA Group Pty Ltd (AFSL: 278423).


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